Pop of color!

Pop of color!

Vibrant colors in Palm Springs.

Vibrant colors in Palm Springs.

The Peach Kings walking in the dusty sands of the Palm Springs desert.

The Peach Kings walking in the dusty sands of the Palm Springs desert.

Weathered paint on a rustic bus in the Palm Springs desert.

Weathered paint on a rustic bus in the Palm Springs desert.

Paige Wood from The Peach Kings modeling for our spring campaign.

Paige Wood from The Peach Kings modeling for our spring campaign.

An awesome photo from our spring 2012 inspiration trip to Palm Springs.

An awesome photo from our spring 2012 inspiration trip to Palm Springs.

Alternative’s music muses, The Peach Kings, in our spring campaign.

Alternative’s music muses, The Peach Kings, in our spring campaign.

Taking inspiration shots in Palm Springs for our spring collection… which launches online today!

Taking inspiration shots in Palm Springs for our spring collection… which launches online today!

Just a little spring inspiration photo to get you excited about our collection launch at the end of the month!

Just a little spring inspiration photo to get you excited about our collection launch at the end of the month!

Alternative & Paige Wood from the Peach Kings (Taken with instagram)

Alternative & Paige Wood from the Peach Kings (Taken with instagram)

Alternative, Spring 2012 location (Taken with instagram)

Alternative, Spring 2012 location (Taken with instagram)